ABOUT US
At Gray Matta, we believe that every ambitious business deserves the right commercial foundations to scale with confidence. Too often, early-stage and growth-stage companies face the same challenge: the need for senior sales leadership and robust systems, without the overhead or rigidity of a full-time hire. That’s where we step in.
We partner with founders and teams to bring clarity, structure, and momentum to their revenue journey. Whether embedding as a fractional CRO, mapping a go-to-market blueprint, building a scalable sales engine, or providing coaching and advisory support, our focus is always the same: helping businesses move from ad-hoc sales to sustainable, predictable growth.
What sets Gray Matta apart is the blend of strategy and execution. We don’t just design frameworks, we roll up our sleeves to implement them, ensuring that every playbook, process, and pipeline works in the real world. The result? Commercial systems that not only attract investment and build confidence but also give your team the tools to thrive long after we’ve stepped back.
Gray Matta exists to turn ambition into measurable growth and to make sure your business is equipped to keep scaling, no matter how high you want to climb.
Sean Herbert
Sean brings almost a quarter of a century of management experience, shaped by 8 years of military engineering leadership and more than 15 years in senior commercial sales and sales leadership. His career spans both UK and international organisations, combining discipline, resilience, and strategic focus.
With a proven track record of building and scaling revenue engines, he specialises in creating consistent, predictable growth for organisations. Sean has led high-performing teams, driven sales transformations, and built go-to-market strategies that deliver measurable results.
- Founder, Gray Matta
Ready to get started?
Gray Matta helps ambitious businesses turn potential into performance. Whether you need hands-on commercial leadership, a scalable sales engine, or strategic guidance, we provide the clarity and systems to unlock growth. If you’re ready to build momentum and move beyond the guesswork, let’s start the conversation today.