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3D Round Ridges

SMART STRATEGIES FOR GROWTH

High-impact tailored commercial leadership tailored to your unique business needs. Embedded within your team, designing and building a go-to-market engine that elevates your commercial strategy.

WHAT WE OFFER

Driving Scalable Growth Through Proven Sales Leadership

From fractional executive leadership to hands-on system design and tailored coaching, Gray Matta provides the expertise that early-stage and growth-stage businesses need to accelerate revenue and build sustainable success.

01

Fractional CRO

Get senior-level sales leadership without the cost and commitment of a full-time CRO. We integrate directly into your business to design, build, and professionalise your go-to-market engine. This service is ideal for Seed and Series A companies ready to move beyond founder-led sales and establish repeatable, scalable processes.

02



Go-to-Market Blueprint

In just 6–8 weeks, we work with you to lay the foundations for growth. This structured sprint sharpens your messaging, defines your ideal customer profile, and maps your buyer journey all while creating your first repeatable sales process.

03

Sales Engine Build-Out

For growth-stage startups scaling from £1m to £10m+ ARR, we build the systems, processes, and teams you need to accelerate without losing control. The focus is on sustainable, scalable growth that won’t break under pressure.

04

Advisory & Coaching

Not every founder or commercial leader needs hands-on execution. Sometimes, clarity, direction, and accountability are what matter most. We offer regular advisory sessions, board reporting support, and one-to-one coaching designed to empower you to lead with confidence.

Start-up Growth Business Meeting
Gray Matta Fractional CRO Logo

ABOUT US

Gray Matta exists to help ambitious companies unlock their true growth potential. By blending strategic insight with practical execution, we enable founders and teams to build commercial engines that deliver consistent, scalable results.

 

Whether acting as a part-time CRO, building a go-to-market foundation, or coaching emerging leaders, Gray Matta is committed to equipping businesses with the tools, structures, and confidence they need to thrive.

GRAY MATTA

Why work with us?

Gray Matta isn’t just about sales growth, it’s about building the commercial foundations that ensure your business can sustain momentum for the long term.

01

Proven Expertise

Decades of experience in building revenue systems for startups and scale-ups.

02

Flexible Engagements

From short-term sprints to fractional leadership, we fit your stage and your needs.

03

Investor Confidence

Metrics, dashboards, and playbooks that demonstrate traction and readiness for the next round.

04

Scalable Systems

Processes designed to grow with you, not hold you back.

05

Practical + Strategic

We don’t just advise, we roll up our sleeves and deliver execution where it matters.

Sean Herbert Founder of Gray Matta

"Revenue growth is the art of turning strategy into momentum."

Ready to get started?

Gray Matta helps ambitious businesses turn potential into performance. Whether you need hands-on commercial leadership, a scalable sales engine, or strategic guidance, we provide the clarity and systems to unlock growth. If you’re ready to build momentum and move beyond the guesswork, let’s start the conversation today.

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